The Sony A6700 is one of the most advanced APS-C mirrorless cameras on the market today. It's built for creators who
demand high performance in a compact package — whether you're a professional videographer, a hybrid shooter, or an
enthusiast seeking to elevate your photography game. As the successor to the popular Sony A6600, the A6700 brings
significant upgrades in autofocus, video capability, and overall performance. In this article, we'll take an in-depth
look at the pros and cons of the Sony A6700, its key uses, and who it's best suited for.
Overview of the Sony A6700
The Sony A6700 was released in 2023 as Sony's new flagship APS-C mirrorless camera. It blends features from Sony's
full-frame lineup — especially the Alpha 7R V and FX30 — and packs them into a lightweight, travel-friendly body.
SHOP NOW
- Sensor: 26MP APS-C Exmor R CMOS
- Image Processor: BIONZ XR with AI Processing Unit
- Autofocus: Real-time subject tracking, AI-powered
- Video: 4K 60p/120p 10-bit 4:2:2 recording
- In-Body Image Stabilization (IBIS): 5-axis in-body stabilization
- LCD: Fully articulating 3-inch touchscreen
- Connectivity: Wi-Fi, Bluetooth, USB-C
- Build: Magnesium alloy, weather-sealed
Pros of the Sony A6700
Excellent Image Quality
The 26-megapixel back-illuminated sensor delivers sharp, vibrant images with excellent dynamic range. The BIONZ XR
processor helps reduce noise even at higher ISO levels, making it ideal for low-light shooting.
Class-Leading Autofocus
One of the standout features is the AI-powered autofocus system. Borrowed from Sony's pro-grade models, the A6700
can track humans, animals, birds, insects, vehicles, and more with extreme accuracy and speed — even during video.
Advanced Video Capabilities
- 4K recording at up to 120fps (oversampled from 6K at 4K/60)
- 10-bit 4:2:2 internal recording
- S-Log3, S-Cinetone, and HLG profiles
-
Active mode stabilization for smoother handheld video. These features make it suitable for serious video
content creation, YouTube, documentaries, or even indie filmmaking.
Compact and Lightweight
Weighing just 493g (with battery and card), the A6700 is easy to travel with and comfortable for long handheld
shoots. Despite its small size, the grip is ergonomic and well-balanced.
Fully Articulating Touchscreen
The vari-angle LCD makes vlogging, selfies, and creative angles easier. It's also fully touch-enabled for focus
selection and menu navigation.
5-Axis In-Body Stabilization (IBIS)
IBIS helps reduce blur when shooting handheld, even with non-stabilized lenses. This is especially beneficial
for video and low-light photography.
Excellent Battery Life
The A6700 uses the high-capacity NP-FZ100 battery, which offers much better battery life than most APS-C
competitors — rated for about 570 shots per charge (CIPA standard), often more in real-world use.
Improved Menus and Controls
Sony's much-improved menu system and dual-dial layout make the A6700 easier and faster to operate than its
predecessors. You can now customize buttons and menus to suit your workflow.
USB-C Streaming and Charging
The USB-C port allows direct streaming, fast file transfer, and in-camera charging — great for content creators on the go.
Cons of the Sony A6700
Single SD Card Slot
Professionals may be disappointed by the lack of dual card slots, which are often preferred for redundancy
during critical shoots.
No Built-in Flash
While not a dealbreaker, some enthusiasts may miss having an onboard flash for fill lighting in casual situations.
No Mechanical Shutter
The A6700 uses an electronic shutter only. This reduces mechanical complexity but could potentially introduce
rolling shutter artifacts in fast-action photography.
Overheating in Extended 4K120 Recording
While the A6700 handles heat better than many compact cameras, extended 4K120 recording in hot environments may
still cause overheating.
Limited Lens Selection Compared to Full-Frame
Although Sony has a growing line of APS-C E-mount lenses, the selection isn't as comprehensive as its full-frame
lineup. Some users may need to adapt full-frame glass or use third-party lenses.
Key Uses for the Sony A6700
Vlogging and Content Creation
Thanks to its flip screen, 4K/60/120 video, high-quality audio input, and real-time eye autofocus, the A6700
is ideal for YouTubers, vloggers, and online content creators.
Hybrid Photo / Video Work
Whether you're switching between photo and video or doing both simultaneously, the A6700 handles hybrid shooting
better than almost any other APS-C camera in its class.
Travel and Street Photography
Its compact size and fast autofocus make the A6700 excellent for travel, street, or documentary photography
where discretion and portability matter.
Wildlife and Action Photography
With fast subject tracking and burst shooting up to 11 fps with mechanical shutter simulation, it handles
fast-moving subjects with ease.
Event Videography
The video-centric features, like S-Cinetone, high bitrate 10-bit 4:2:2 internal recording, and external
mic/headphone jacks, make it a capable tool for weddings, interviews, and promotional videos.
Who Should Buy the Sony A6700?
Enthusiasts Looking to Upgrade
If you're stepping up from entry-level DSLRs or older mirrorless cameras, the A6700 offers a huge leap in
performance and usability without jumping to full-frame prices.
Professional Content Creators
From YouTube to commercial work, the camera's video capabilities and AI autofocus make it perfect for professionals
who need high-quality results on the go.
Vintage Camera Lovers
Photographers who love the look and feel of classic SLRs will find the Zf incredibly satisfying to use. It's more
than just a tool—it's a tribute to Nikon's legacy.
Hybrid Shooters
Photographers who shoot a mix of stills and video will appreciate the balanced approach Sony has taken with
the A6700 — it does both jobs exceptionally well.
Travelers and Explorers
Anyone who travels frequently and wants top-notch quality in a small, lightweight body will find the A6700
to be the ideal companion.
Conclusion: Why You Should Own the Sony A6700
The Sony A6700 represents the cutting edge of APS-C mirrorless technology. It combines high-resolution image quality,
industry-leading autofocus, strong video specs, and a user-friendly design into one compact powerhouse. While it has
a few limitations, especially for professional photographers who require features like dual card slots or a mechanical
shutter, the pros vastly outweigh the cons for most users.
Whether you're an aspiring YouTuber, a hybrid shooter, or a photography enthusiast looking to get more out of your
gear, the Sony A6700 delivers a high-end experience at a competitive price point.
Ready to upgrade your gear? Visit CameraCanada.com
to learn more and shop the Sony A6700 today.
SHOP NOW